Experiences matter. Experiences shape your personal brand choices, holiday destinations, dining preferences, and even vehicle preferences. Today’s largest brands put billions of dollars into their customer experience whether it is through stunning customer care, product development, or product support. As we’ve mentioned before a great customer experience depends on your employee experience. 

A positive employee experience (EX) fosters a sense of fulfillment and commitment among employees, driving engagement, productivity, and long-term retention, all of which are vital for organizational success in today’s competitive landscape. By identifying where you are now, you can identify areas for improvement to help your company move towards the ultimate goal of being an experiential organization.

In his book, The Employee Experience Advantage, Jacob Morgan breaks down nine types of organizations based on Employee Experience (EX) and their characteristics. Read on to explore where you are and what you would like to grow into as an organization or business.  


9 Employee Experience Categories


1. InExperienced

InExperienced organizations represent the starting point of the employee experience journey. These companies lack investment in employee well-being and operate with outdated structures and technologies reminiscent of past decades. Hierarchies prevail, fostering a culture of fear rather than collaboration. Despite aspirations of market leadership, they struggle with talent retention, innovation, and communication. This type highlights the common beginnings of many established companies.


2. Physically Emerging

Physically emerging organizations prioritize aesthetics, investing heavily in creating visually appealing workspaces. However, the focus on surface-level attractiveness often masks deeper cultural issues. While extravagant perks may initially attract employees, the glamour fades when confronted with a lack of meaningful engagement.


3. Technologically Emerging

Technologically emerging organizations pride themselves on cutting-edge tools and innovations. From drones to virtual reality setups, these companies boast modernity in every aspect. However, despite advanced technology, employees often lack an emotional connection to their work environment. The emphasis on gadgets overshadows the need for meaningful human interaction.


4. Culturally Emerging

Culturally emerging organizations prioritize fostering a positive workplace atmosphere. Employees feel supported and valued, with managers genuinely invested in their success. Despite these strengths, cultural emphasis alone cannot sustain long-term engagement. The absence of technological and physical enhancements leaves employees uninspired in the long run. However, for these organizations, addressing cultural challenges is the crucial first step towards comprehensive employee experience improvement.


5. Engaged

Engaged organizations strike a balance between cultural and physical elements of employee experience. They prioritize creating purposeful work environments with modern, aesthetically pleasing spaces. However, lacking advanced technology inhibits their ability to fully realize employee experience potential. Despite these challenges, engaged organizations demonstrate commitment to fostering positive workplace cultures and environments.


6. Empowered

Empowered organizations excel in cultural and technological realms but falter in physical environments. Employees enjoy supportive cultures and access to cutting-edge technology, yet uninspiring physical spaces detract from overall satisfaction. Cubicles and closed offices dominate, dampening motivation and engagement. Despite these shortcomings, the foundation for improvement lies in enhancing physical workspaces to align with cultural and technological advancements.


7. Enabled

Enabled organizations excel in technology and physical environments but lag in cultural development. While employees benefit from modern amenities, cultural disconnects undermine overall well-being. Employees may feel undervalued, leading to burnout and retention challenges. Addressing cultural shortcomings is essential for enabling holistic employee experience improvement.


8. Preexperiential

Preexperiential organizations exhibit promising elements across employee experience domains but fall short of excellence. They implement aspects of celebrated culture and cool physical spaces, fostering employee satisfaction. However, opportunities for improvement exist, with potential for advancement towards experiential excellence. Employees remain content but may seek greater fulfillment in experiential organizations.


9. Experiential

Experiential organizations epitomize employee experience excellence. They prioritize purposeful work, modern technology, and healthy cultures, fostering environments where employees thrive. By mastering the art of creating compelling employee experiences, these organizations set the standard for industry excellence and adaptability. As workplace dynamics evolve, experiential organizations remain poised to lead the way in employee engagement and satisfaction.



9 Employee Experience Categories



Understanding the nine types of organizations based on Employee Experience (EX) provides valuable insights into the varying landscapes of workplace culture, technology, and physical environments. From the inexperienced beginnings to the pinnacle of experiential excellence, each type represents a stage in the journey toward comprehensive employee satisfaction and engagement.

By identifying where your organization falls within this spectrum, you gain clarity on areas for improvement and opportunities for growth. Investing in cultural development, technological innovation, and enhancing physical spaces can propel your organization towards higher levels of employee experience excellence.

The results of such an investment are profound. Engaged and empowered employees, enhanced innovation and collaboration, improved retention rates, and a thriving organizational culture are among the many benefits awaiting organizations committed to prioritizing employee experience. As leaders in employee engagement, experiential organizations set the standard for industry excellence and serve as beacons of success in the ever-evolving landscape of modern workplaces.